Demi Moore takes on a fairy tale role at Oriflame.

Swedish beauty direct seller Oriflame Cosmetics has marked a first in its 45-year history by collaborating with a Hollywood actress—Demi Moore. More by Demi is one of the brand’s most premium collections and will consist of a selection of makeup, fragrances, accessories and jewelry.

The fairy tale-inspired line features the award-winning actress transformed into characters including Snow White, Red Riding Hood and Cinderella. A wide selection of products will launch from October to January 2013, with cosmetics including lipsticks, nail polishes, body butter and eau de parfum.